Who was there: (9 Industry people)
Stefan Aronsen – Art Director – DeliRadio – SF Intercom – Mutiny Radio DJ
Andy Freeman – Recordist/Mixer/Producer – Coast Recorders – Columnist at Paste Magazine
Nahuel Bronzini – Music Producer
Jason Perry Stevens – Dreamer/songwriter – BAND: Before The Brave
Devin Nelson – Musician – Composer – BAND: The Y Axes
Ted Maider – Photographer – Musician – BAND: Friends Without Benefits
John Haesemeyer – Performing Artist – Pop Folk
Kendra McKinley – Musician/Composer
Cade Drummer – Musician – BAND: Friends Without Benefits



1. We discover shows via:
• Rabbl – Kickstarter for Shows
• Spotify Discover Tab
• Pandora – But is it for your mom?
• Slacker Radio – Great App
• Aha Radio – In your car
• Songza – Music for your mood
• Rdio – Great Design
• Skate Videos, Video Games, Movies, Commercials
• YouTube – Not just for videos
• DeliRadio – Great for concert discovery
• Word of Mouth
• Opening Bands
• Blogs – Why was this the last thing we thought of?
2. There are great venues in Santa Cruz
• Kuumbwa Jazz Center
• The 418 Project
• The Blue Lagoon
• The Abby
• The Rio
—- some more known —
• The Catalyst
• The Crepe House
• Don Quixote’s
2. How do we classify music style?
• Is the industry moving from genre to mood?
• Are algorithms the new genre?
3. How do we get more eyes on SF?
(which spurred more questions)
• How do we attract people to the music scene?
• Who are the biggest SF Bands? LINK
• Why are some bands only big in SF?
• When people reference big SF bands why do they still think:
Jefferson’s Airplane, Metallica & The Dead?

• Do LA & NY bands get more press cus the press is located there?

4. To get more eyes we need to host a festival. 
(First actionable item for our group)
• Establish our group as taste-makers
• Establish good bay area venues
• Create an experience
• Establish good promotional material
• Support all bands of each show
• Recruit local bands for festival
• Establish a theme
“It was a great breakfast!!!”
Stefan Aronsen

Stefan Aronsen

Band Aid, Art Director & CEO at SF INTERCOM see his design portfolio at Stefan Aronsen
Stefan Aronsen is a graphic designer that specializes in helping bands & brands become more viable utilizing his 5 P's - Plan, Personify, Promote, Plug-in, Play.
Stefan Aronsen
Stefan Aronsen
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