An electronic press kit (EPK) is a press kit equivalent in electronic form. In business, electronic press kits are more commonly referred to as online or electronic media kits. They are used to promote artists and businesses via mass media.
A press kit is a packaged set of promotional materials, such as photographs and background information, for distribution to the press, as at a news conference or before the release of a new product.
Also, if you set up your social network correctly, it can be used as an EPK.
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