Music Industry Breakfast 12/19

Breakfast Notes 12/19


We meet every Thursday morning for breakfast and to talk about what is happening in the Bay Area music scene. In my opinion today’s words of wisdom came when Martin Luther McCoy when he expressed his relief to discover that he was not alone in his struggle to reach new fans and engage his existing fans.

Who was there: (7 Industry people)
Stefan Aronsen – Art Director – DeliRadio – SF Intercom – Mutiny Radio DJ
Devin Nelson – Musician – Composer – BAND: The Y Axes

Adam Lampert – Producer – Artist – Vocalist – BAND: Low Country Kingdom
Jason Perry Stevens – Dreamer/songwriter – BAND: Before The Brave
Nigel Brown – Audio Engineer – Coast Recorders
Martin Luther McCoy – Actor: Across the Universe, Musician: The Roots & Rebel Soul Music

+ 1 music fan
What we established:
  1. There needs to be more community in the music industry.
  2. Be aware of what’s happening in TV/Movies as it relates to the Music Industry.
    (In many ways the TV/Movie industry is behind the music scene [still worried about pirating], but in other ways they are leaps and bounds ahead. [2nd or 3rd screen experience.])
  3. Advice for writing and recording music.
    (Your music should tell stories.)
    (Those stories should change, and be interesting.)
    (Look up 6 second theory)
    (Look up only using the Black Keys <—- POP Formula)
  4. For CD releases, look at: CD Baby, NoiseTrade & Bandcamp
    (NoiseTrade will give you emails and zip codes in exchange for downloads.)
  5. Adam & Scott from Low Country Kingdom are writing download code for their new CD.
    (The code will trade a social share for their latest album. The reason they created their own code was to streamline the experience.)

  6. For streaming look at: Spotify, Rdio, SoundCloud, Pandora, DeliRadio
    (It is important for these services to understand that artists want their data.)
  7. Everybody is on Facebook, but you should also be on Tumblr & Pinterest.
    (Tumblr is for quick short messages.)
    (Pinterest has lots of women on it … but you can give it some testosterone with your content.)
  8. Look up:
    (Barrel House as a venue, but you need to know people to get a show there.)
    (Zeitgeist Artist Management)
    (Artist: Kimbra)
    (Martin Luther McCoy’s Facebook song.)
    (Revolt TV as a place to discover music.)
    (Artist: Purity Ring)
  9. For Marketing, Look Up:
    (Arcade Fire’s CD Reflector as an example of how to promote via grass-roots.)
  10. Suggested Read:
    (How Music Works by David Burn)
    1. (Jason Perry Stevens: “We put out music as a way to make fans.”)
    2. (Martin Luther McCoy: “This group is great, it reminds me that I’m not alone in my struggles.”)
    3. (Nigel Brown: “You’re known by the people you work with.”)
  12. A list of local blogs you should be reading:

    1. (The Deli SF)
    2. (The Owl Mag)
    3. (Ears of The Beholder)
    4. (Spinning Platters)
    5. (MissionMission)
    6. (Bold Italic)
    7. (SF Intercom) <—- shameless plug
    8. (Reddit)
  13. Bands Blogs on Tumblr that you should follow:

    1. (Picture Atlantic) <—- Amazing weekly content.
    2. (Curious Quail) <—- PIMPS
    3. (Growwler) <— up and coming?
  14. Need an RSS program to keep track of blogs? TRY:
    (APP: Flipboard or WEB: Feedly)

+ more … but you’d have to be there to experience it.

Stefan Aronsen

Stefan Aronsen

Band Aid, Art Director & CEO at SF INTERCOM see his design portfolio at Stefan Aronsen

Stefan Aronsen is a graphic designer that specializes in helping bands & brands become more viable utilizing his 5 P’s – Plan, Personify, Promote, Plug-in, Play.

Stefan Aronsen