SF MusicTech 16

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Photo & Article by: Stefan Aronsen

Billed as the last SF MusicTech in San Francisco … I’m praying this is just a marketing ploy to get a reaction from us!

I’m truly not ready for this to be the last one. When I started going to SF MusicTech in 2009, my first ticket was bought as a student. I knew no one in the industry and had no connections. If that weren’t enough … I had no idea where I was going.

I arrived in time for the 8am breakfast because when you’re in college, no time is too early for food. I was 10 minutes early to the first panel, got a good spot, pulled out my 11×14 journal and 8 highlighters out of my bag. Flipping to the first white page I was ready to start taking notes as I normally do. However, it wasn’t long before someone was leaning over my shoulder and whispering “Oh my gosh, has Brian Zisk seen these?”

To which I responded, “Who is Brian Zisk?”  It soon became clear this wasn’t a normal day of note taking. I realized I was going to have to meet this Brian Zisk, because everybody kept leaning over my shoulder and whispering, “oh my gosh has Brian Zisk seen these?”

I went the entire day without meeting Brian Zisk … however towards the end of the conference, a man with a huge smile, curly disheveled hair and a 5 o’clock shadow came up to me and said “I was told I’m supposed to meet you.” I could do nothing but assume this was Brian Zisk, I pulled my 11×14 journal from my bag (he raised an eyebrow), I flipped to the first page, which was no longer white … and I started to reveal the drawings I had made throughout the day.

His reaction was perfect … “wait right here. I have to go get Shoshana.” They returned, with a few other people he’d acquired on his journey. We all flipped through the pages of my notebook. When we were done, he said, “I don’t want you to miss another SF MusicTech!”

And I haven’t!

So as this era comes to an end.  I must admit, I’m truly not ready for this to be the last one. My first ticket was bought as a student and my last as an industry professional. I knew nobody, but now I have connections in the industry and a pretty good idea where I’m going.

I’m going to miss SF MusicTech.

Stefan Aronsen

Stefan Aronsen

Band Aid, Art Director & CEO at SF INTERCOM see his design portfolio at Stefan Aronsen

Stefan Aronsen is a graphic designer that specializes in helping bands & brands become more viable utilizing his 5 P’s – Plan, Personify, Promote, Plug-in, Play.

Stefan Aronsen

Stefan Aronsen

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